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How to prepare your business for the festive season

How to Prepare Your Business for the Festive Season The festive season is almost here and whilst your employees may be excited for the public holidays, end of year party or annual leave, are you as an employer ready? There is no shortage of concerns for employers leading up to, and during, the festive season which…
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How to map out your email marketing efforts to nurture leads

You might believe email marketing is no longer effective – or becoming too difficult – to generate new customers. You would be wrong. Yes, we are receiving more emails than ever, and your current email marketing efforts may end up being less effective. However, if done correctly, it is a powerful tool to nurture leads…
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The Most Common Reason Why Marketing Fails

The Most Common Reason Why Marketing Fails.

When it comes to your marketing, do you start with the strategy?

It is easy to get focused on the how. You think "I need some leads" so you decide to build a website or start networking, or decide to try a flyer drop. They focus on the ‘strategy.’ Alternatively, you receive a phone call from someone talking about a strategy and you decide to advertise using that strategy. In either instance you are starting with the strategy. Sometimes starting with the strategy can achieve results, but often the strategy won’t always produce the result you want.

So where you should be starting instead?

The first place to start is asking “Who is my target market?” Get clear on who you are targeting. I recently ran a whole session on defining your target market at one of my workshops and for many businesses they discovered that they had more than one target market. Sometimes there are multiple markets and often you’ll need different strategies to communicate with different markets.

You need to be very, very clear on who it is that you are actually targeting. You need to know not just who they are, but need to understand what their dreams are, what they aspire to, what they are afraid of. You need to really get inside their world and understand them before you start doing any marketing or advertising.
The second step and second question to ask is “what offer would excite them?” Think about it and figure out what would get them out of their seats and drive them into action? The key thing with an offer is figuring out what would be of value to them. By knowing the target marketing, understanding what their aspirations are, and what frustrates them you should be able to come up with an offer that is of real value to them and by providing an opportunity to achieve that aspiration, or by ridding them of that frustration or pain.

Offers must add value. An offer might be something free like some free content or a blog post. Other times it might be a direct offer that you want them to take. You might invite them to come to an event, or take up a special offer when they purchase.

Finally, once you have figured out the target market and the offer, then you can work on the how. Which strategy can you use to reach the market? What is interesting is that even if you have a poorly executed strategy, but have the right target market and a good offer, chances are you will still get some business. But the other way around, you might have the best looking website or the best looking marketing strategy but if you put in front the wrong market with an offer that they aren’t excited by, then you’re not going to get a response.

Remember, first question - Who is your target market? Second question - What offer would excite them and thirdly - Work on the strategy of how to get that offer into the hands, into the eyes, into the hearts of your target market.

If you need help with this process you might want to consider getting in touch to see how we can help you. Alternatively you can come along to one of my business workshops and seminars.

7 Keys To Effective Delegation

7 Keys To Effective Delegation

Would you like to have your team follow your instructions better? Delegation is the key, but many business owners are not effective at delegation, what they do instead is abdicate. They stay out of the loop and simply give instructions and say "Hey, Go do this." or "Go, work on this project" etc... It's very loose, it's left very open ended and then there's no surprise that when the results come back, it's not what they expected.

I'm going to share the keys to delegating effectively that I learnt one of my mentors Keith Cunningham. The more you can train yourself to become effective at delegating - the more you get results through people and through others. In fact, I know when I started hiring virtual assistants, my delegation skills became super refined because you're forced to. You’re communicating in email, you’re communicating sometimes where English may not even be their first language.

Keys to Delegation:

  1. Be very clear on the result or outcome. If the desired result you ask for is wishy washy, then you’re going to get a wishy washy response back. So be very clear on the outcome you want.
  2. Delegate to someone of competence.Sometimes your delegating is not working out because the person actually needs training - they’re not actually effective - they don’t actually know how to do what you want them to do. You might be very clear on explaining the result but they just don't have the skills to do it. Sometimes you need to focus on the training instead or delegate to someone else.
  3. Setup very clear rules of the game.- What are some clear rules around what you are delegating? These rules can be what can or cannot be done, what's allowable or unallowable in terms of boundaries or rules or policies or things that can be adhered to.
  4. Be clear about what resources are available. Sometimes I've seen in business where team members will try to re-invent the wheel. They’re figuring out new ways to do things when a template already exists. Make sure if there's any resources available that the person you are delegating to knows about them.
  5. Have a time frame. Make sure there's a very clear time frame for when you want things to have happen by. “Can you do this?” is very different to “Can you do this by close of business Friday?” – Let people know what your expectations are around when it needs to be done by.
  6. Have them repeat back what you've said. Often team members will say "Yeah, yeah, I got it", but maybe they haven't. If you ask them to articulate it back to you then it gives you confidence that you have been understood.
  7. Explain or to define consequences. Sometimes there are going to be natural consequences if something doesn't happen. There might be an impact, we could lose a customer or a job might be late. Other times you may need to set a consequence. “You're not going home until it's done.” You've got a clear boundary or something's not done by a certain time then might be a fine or something that happens as part of it. Define a consequence with it.

Which of those seven keys do you need to focus on to become more effective at delegation? Focus on that.

If you need help with this process you might want to consider getting in touch to see how we can help you. Alternatively you can come along to one of my business workshops and seminars.

How To Automate Wealth Creation In Your Business

How To Automate Wealth Creation In Your Business

Think about how often you focus on creating wealth for your business… Chances are it isn’t that often. Most business owners get caught up in the day to day running of the business, they're working hard, they're focusing on the next customer, they’re wearing multiple hats, dealing with marketing, dealing with their team and dealing with customers. Because of this, wealth creation gets parked on the side, put on the corner and forgotten about.

I am a big believer that in life success leaves clues. Some of the principles that will have us be successful in business and in life, have been around for many, many, many generations. One of the key principles that I learned very early in life and the key one that not many people apply is to "Pay yourself first".  

What does this mean in business? As a business owner, when do you pay yourself? Often in business what happens is the business owner is the last person to be paid. They pay the suppliers, they pay their wages, they pay all their bills and if there's any leftover, well then they'll pay themselves. They're actually paying themselves last. They’re like the dog sitting on the table waiting for the scraps. Does that set up a good feeling for the owner? No. It's frustrating as a business owner.

Change things around. Make sure you are the first person to be paid in your business. Firstly, it sets you up to play a bigger game in business, but is also the start of that wealth creation journey. A key part of paying yourself first is to make sure it's consistent. Some business owners use their business like an ATM, they’ll just pull money out when they need it, this is a very ineffective way to run a business. Make sure you have regular and consistent money coming out of the business to you. Pay yourself a wage or if it's drawings, just make sure it's a regular amount that's coming out.

Paying yourself first is the first step to wealth creating from your business, the second part is all about what you actually do with that money… Most business owners just spend their money - it's all just disappears on day-to-day expenses and the occasional splurge on something. To create wealth, you need to take part of that money (a minimum of 10 percent) and put that aside into an investment account. It will start growing for you, something you can start building wealth with.

The important principle is that you take part of everything that you earn and make a portion of it work for you. When you do this, you are no longer the person working for money - your money starts working for you, your money starts making more money. Start with 10 percent and then increase that over time.

I’ve got it to around 30 percent now and just keep increasing it and increasing it. If you could just increase your 10 percent by 10 percent each quarter or each year - you will start to increase the amount you are paying yourself and your wealth creation happens automatically.

The key thing is that it has to be set up so that this happens automatically. Set up an auto-deduction for your wage, then an automatic deduction into your investment account or your wealth creation account (whatever you want to call it) so it starts happening without you needing to take any actions.

You can get back in your business and start focusing on what you are great at - growing the business, building the business, knowing that this wealth machine is automatically ticking over in the background.
Start paying yourself first in your business and make sure you putting at least 10 percent into that wealth creation account.

If you need help with this process you might want to consider getting in touch to see how we can help you. Alternatively you can come along to one of my business workshops and seminars.

Be – Do – Have, a Formula for Success

Be – Do – Have, a Formula for Success To be meaningful, any change in life or in business has to be significant. Minor change is easy to accomplish but results in only minor differences. To increase the sales in your business by say 150% in three months will take massive changes in both your…
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Set Your Environment Up For Success

Set Your Environment Up For Success

In one of my previous videos I use an analogy that people are like icebergs. Above the water we can see their actions and decisions and ultimately their result but underneath the waterline juts like an iceberg there's all these other stuff going on: beliefs, values, identity, skills all these different things that are happening.

But one area that I didn’t touch on in that video was the environment. Our environment is having a major impact on what results we are getting in our business.

Think about your environment for a moment. There are two areas that make up your environment

  1. The people you hanging around
  2. Your physical space.

Think about the people you hang around. You have probably heard that saying that your income is usually the average of the people the three people you hang around the most… If that is true… who have you been hanging around?

If you want to become a millionaire - start hanging around millionaires. The conversations they'll have, the questions they'll ask, the things that they'll do, etc...

Who are the types of people you are hanging around right now? Are they actually supporting you or do they have some negative influences on you? Are there people in your life that actually pulling you back, or people who are likely to hold you back, or stop you from getting to where you want to go.

For me there were certain people I went to school with that held me back, but I don’t really associate with them much anymore. The people hanging around me now are very different. One of the reasons why we run our planning days and workshops is to get business owners to gather in a really positive success community. This create an environment to accelerate their business success.
Let's have a look at the second part of environment - that's your physical space. This is everything from your office or your physical work space, your factory floor or whatever that might be. How clean is it? How tidy is it? How structured is it? Is it actually a productive environment for you to work in?

I remember in my own life, I use to have this messy desk with papers everywhere, I would literally walk in to my office and have instant overwhelm. I would think "Oh my God, there’s all this stuff to do." But the reality is, my environment was actually influencing who I was being. They say you can know a lot about a business owner by their car, their bathroom, and their business. They all have a lot in common. I remember sharing this with a business owner and he said "Rueben, that's not true, I've got a cleaner. Everything's great." I said "Yeah, I bet the same thing happens in your business. You're creating a mess, and other people are cleaning up after you.” He took it on and realized it was the case.

What is happening in your environment? What about your home environment… Does it inspire you? Are you living in your ideal house? Have you got any unfinished projects or things that are sitting around that you look at and you think 'ugh' and you get that negative vibe or frustration. Is your home environment cluttered?

You want to set your home and work environments up as inspiring and energizing places that are going to bring out the best in you. The more we can shape our environment, it's going to shape who we become.

Start surrounding yourself for the right type of people. Make changes to your physical environment so it’s inspiring and maximises your productivity to get the most out each day.

If you need help with this process you might want to consider getting in touch to see how we can help you. Alternatively you can come along to one of my business workshops and seminars.

How To Top Up The Increasingly Important Emotional Bank Account

If you examine your current customer service and customer experience… Is it amazing and blowing people away or is it pretty average? Do your customers experience the same consistency between different team members or is there a vast difference? To understand our customer experience we need to look at something called the "emotional bank account".…
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Creating more leverage in your business

It is easy to get caught up in day to day business activities. The problem with this is you are not making the most of your limited time and energy. Instead you want to find ways to leverage yourself in your business. How can you get more done with less? Highlights of the video: 00:02 - Key…
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Why should customers come to you over your competition?

In the business world you will always have competitors. If you want to stand out from the crowd and attract more customers then you need to know why your business is different and special. In this video, you’ll discover how to make your prospects choose your business over your competition. Highlights of the video: 00:02 -…
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How effective is your team at sales?

Have you ever wondered what the difference between an amateur and a professional sales person is? This week’s video tip explains how you can train yourself and your team to become better at selling. Highlights of the video: 00:02 - The key to sales success 00:35 - Sales, quite simply, is professionally helping other people to buy…
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To play a bigger game… Ask a bigger question

The questions that you ask around your business have a massive impact on the results you get. Today’s video tip explores how your actions and results are directly related to the size of the questions that you ask. How can you change the questions you are asking to grow and achieve more in your business?…
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Why do you run your business?

The “Why” behind your business is usually your driving force for doing what you do. But what many people don’t realise is that the why will change over time. This week’s video is all about how to get clear on your why so you can retain drive and motivation in your business. Highlights of the…
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Is your business boring enough?

Allowing your business to be boring sounds like a terrible idea, but if your business isn’t boring enough, then it is probably not performing as well as it could be.  Today’s video tip explores how as business owners we unnecessarily change and tweak things in our businesses because we are trying to avoid things getting…
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Why You Should Be Marketing To Your Existing Customers

A large majority of businesses that I talk to focus all their marketing time and resources on trying to get new customers. Often they overlook the opportunity that exists within their existing customers. Today’s video tip explores why you should redistributes some of that time and money from new lead generation into existing customer value…
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What are you really selling?

When asked the question “What do you sell?” many businesses give a very surface-level response. It is all about the product and not about the benefits that the customer gains. This week’s video tip is all about figuring out what the deeper emotional benefits are that customers gain from buying your product or service. When…
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How To Reduce Stress And Overwhelm in Business and Life

Have you ever felt sluggish and tired? Lacking energy and vitality? Feeling stress and overwhelm? Most business owners have experiences of getting run down. Unfortunately when you get run down you tend to lose focus, you lose passion, and you become grumpy and irritable. Fortunately, all this can be changed quite simply and easily by…
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What Are The Critical Few Numbers in Your Business That Drive Success

Business success is all about managing numbers. But there are so many numbers to manage and watch in business that it can be difficult or overwhelming to figure out which numbers really matter. In this week’s video tip I share with you how to figure out the critical few numbers specific to your business that…
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A Key Principle That Will Fast Track Your Business Success

Have you ever been so busy, yet at the end of the day you feel like you’ve achieved nothing? That’s because you are focusing on tasks that have little impact on your results. In this video you’ll discover a way to determine the highest leveraged places you should be investing your time. It’s a simple…
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A Powerful Part Of Your Brain That Can Help You Achieve Greater Success

Have you ever wondered why successful people seem to get opportunity after opportunity? It is easy to look at those people and say “They’re lucky” – But often luck has very little to do with it. They have calibrated their brains to look for opportunities and because of that they find them. This week’s video…
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Where You Need To Be Focusing Your Time As A Business Owner

Time is finite. Time is precious. But despite that, it’s very easy to get busy working in your business and time seems to just disappear. If you want your business to thrive and grow, you need to focus your time in a specific direction. In this video I’ll explain where you should be focusing your…
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The Simple Formula To Change Any Area of Your Life

Have you noticed that it is often difficult to change certain behaviors and habits in our lives and businesses? It seems no matter how much energy or effort you put in to changing things it doesn't creating lasting results. Fortunately, there is actually a formula for change and we can use it to engineer change.…
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